1. Controller and Data Protection Officers
• veed analytics GmbH, Frankentalerstr. 20, 81539 München
• Represented by the Managing Director Dr. Bernd Riefler
• Contact: intelligence@veed-analytics.com
2. General Information on Data Processing
2.1 Scope of Personal Data Processing
We take the protection of your personal data very seriously. We process personal data only to the extent described in this privacy policy and in compliance with applicable data protection regulations, particularly the EU General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG).
This website does not collect personal data through contact forms, user accounts, or similar interactive features. The only personal data processing occurs through the use of Google tracking services as described below.
2.2 Legal Basis for Data Processing
The processing of your data through Google tracking services is based on your consent pursuant to Art. 6 (1) lit. a GDPR, which you provide through our cookie consent banner.
3. Data Collection on Our Website
3.1 Server Log Files
When you visit our website, our hosting provider automatically collects and stores information in server log files. This includes:
• Browser type and version
• Operating system
• Referrer URL (the previously visited page)
• Hostname of the accessing computer
• IP address (anonymized)
• Date and time of the request
This data cannot be attributed to specific individuals and is not merged with other data sources. The data is stored for security purposes and to ensure the stability and operational security of our systems. The legal basis for this temporary storage is Art. 6 (1) lit. f GDPR (legitimate interest).
Log files are automatically deleted after 7 days.
3.2 Cookies
Our website uses cookies to improve user experience. Cookies are small text files stored on your device. Some cookies remain on your device until you delete them (persistent cookies), while others are automatically deleted when you close your browser (session cookies).
You can configure your browser to inform you when cookies are set and to allow cookies only on a case-by-case basis, to accept cookies only in certain cases or generally exclude them, and to activate automatic deletion of cookies when closing the browser. If you disable cookies, the functionality of this website may be limited.
4. Use of Google Analytics / Google Tag Manager
4.1 Scope of Processing
We use Google Analytics and/or Google Tag Manager, web analytics services provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
Google Analytics uses cookies to analyze your use of our website. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA.
We have activated IP anonymization on this website. This means your IP address will be truncated by Google within member states of the European Union or other parties to the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.
Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website and internet usage.
4.2 Legal Basis and Purpose
The legal basis for using Google Analytics is your consent pursuant to Art. 6 (1) lit. a GDPR. The purpose of processing is to analyze user behavior, optimize our website, and improve our online presence.
4.3 Data Recipient and Transfer to Third Countries
The recipient of the data is Google Ireland Limited and, where applicable, Google LLC (USA) as a processor. Data transfer to the USA is based on the EU Commission's adequacy decision and standard contractual clauses.
4.4 Storage Period
Data stored at the user and event level associated with cookies, user identifiers, or advertising identifiers is automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once per month.
4.5 Withdrawal of Consent
You can prevent the storage of cookies by adjusting your browser settings accordingly. You can also prevent Google from collecting the data generated by the cookie relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plugin available at the following link:https://tools.google.com/dlpage/gaoptout
Alternatively, you can prevent Google Analytics from collecting data by clicking on the following link, which will set an opt-out cookie: [Disable Google Analytics]
You can withdraw your consent at any time through our cookie settings or by deleting the relevant cookies in your browser.
5. Data Security
We use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.
Access to our website is encrypted using SSL/TLS technology. You can recognize encrypted connections by the "https://" prefix in your browser's address bar and the lock symbol.
6. Updates to This Privacy Policy
We reserve the right to update this privacy policy to reflect changes in our data processing practices or legal requirements. The current version is always available on our website.